Motion Graphics& Animation
Brand systems in motion: logo stings, CGI, kinetic typography and 3D motion design built to stop the scroll and stay on-brand across every channel and language.
Motion graphics, AI films and video editing for brands across Dubai, Abu Dhabi and Sharjah · 8+ years · Arabic & English
Ashraf Selo is a Senior Motion Graphics Designer, AI Creator and Video Editor based in Dubai, with over 8 years delivering visual content across digital platforms: advertising, social media, campaigns, cinematic storytelling and AI-powered content creation. He works with brands across Dubai, Abu Dhabi, Sharjah and the wider MENA region.
From a single keyframe to a full AI-generated film: the disciplines I blend to build brands in motion.
Brand systems in motion: logo stings, CGI, kinetic typography and 3D motion design built to stop the scroll and stay on-brand across every channel and language.
AI filmmaking means directing AI video and image tools with precise written prompts to create films and ads. I use it to produce cinematic, photoreal and stylized content that would be impossible (or impossibly expensive) to shoot.
Story-first editing: reels, commercials and event recaps cut on site, color graded and sound designed for maximum audience impact and retention.
Four stops: the brief, moodboard and research, script and storyboard, then the film. Same route every time, so you always know exactly where your story stands.
It starts with a conversation, not a form. I dig into your brand, your audience and the one thing this video must achieve, then turn business goals into a creative direction we both believe in.
Before anything moves, we decide how it should feel. References, palettes and styleframes come together into a visual universe for your story. The look is locked before a single frame is animated.
Words become scenes. I write the script, sketch it shot by shot and time every beat to the second. You approve the whole film on paper. No surprises later, only sign-offs.
Motion, sound and color lock into a film made to be remembered, then mastered in every ratio, language and format your channels ask for. Lights down, volume up.
What happens next: a short call, a scoped plan with timeline and quote, then we start at Stop 01.
Visual content and data-driven narratives for social media and organizational reporting videos.
Directed TV commercials, YouTube intros and campaign content for kids' entertainment brands, high-quality motion shaping visual identity.
Commercial ads & reels for medical, real estate and food clients across Dubai, Erbil and Damascus. Storyboards and script optimization.
Motion & static content for social campaigns: creatives built for engagement, reach and consistent brand communication.
Commercial social ads for MOM Store, BEEAH and more: motion & video optimized for audience impact and brand positioning across client accounts.
Leading motion graphics, CGI & AI-driven video, statics and carousels. Driving creative direction, 3D for event booths, web & mobile, and multi-language campaign assets.
IG ads, reels and promos for private brands and government entities: cinematic & AI-generated content, live event editing on site. Ongoing alongside every role.